Cyber & AI Security · Social Engineering Research

Intermediate track

Go deeper. Real-world tasks that need more research, planning and a polished result.

Intermediate level3 tasksSelf-paced
  1. 01

    Task 1 of 3

    Ethical persuasion landing page

    Persuade without tricks.

    What to do

    Design a landing page for a product you choose that uses honest persuasion (real reviews, clear benefits, fair urgency) and avoids manipulative tricks. Explain each choice.

    You’ll make

    VisualDocument

    Done looks like

    A landing page design with every persuasion choice explained.

    Finished? Mark it to track your progress.
  2. 02

    Task 2 of 3

    Ad copy at 3 levels

    5 ads from soft-sell to hard-sell.

    What to do

    Write 5 ads for one product at 3 levels of persuasion (soft, medium, strong), and explain which audience each level suits.

    You’ll make

    Document

    Done looks like

    5 ads at 3 levels with notes on the right audience for each.

    Finished? Mark it to track your progress.
  3. 03

    Task 3 of 3

    Ethical persuasion rules

    A code of practice for a marketing team.

    What to do

    Write a short code of practice for ethical marketing: what persuasion is fine, what crosses the line (fake scarcity, fake reviews, hidden costs), and how to check work before it goes live.

    You’ll make

    Document

    Done looks like

    A one-to-two page code of practice with examples.

    Finished? Mark it to track your progress.