Cyber & AI Security · Social Engineering Research
Start here. Short, guided tasks that build the basics and give you your first piece of proof.
Task 1 of 3
See how brands persuade you.
What to do
Collect 15 ads or promotional posts. Label the persuasion tactic in each: scarcity, social proof, authority, liking, reciprocity or urgency.
You’ll make
Done looks like
15 ads, each labelled with its main tactic and a short note.
Task 2 of 3
Explain influence with real brand examples.
What to do
Write a short explainer on Cialdini's 6 principles of influence, with one real brand example for each principle.
You’ll make
Done looks like
An explainer with one brand example per principle.
Task 3 of 3
Break down a famous marketing campaign.
What to do
Pick a famous marketing campaign. Break down who it targeted, the story it told, the emotions it used, and why it worked.
You’ll make
Done looks like
A breakdown of audience, story, emotion and results.
Learn before you build
Free course
Free marketing, content and sales courses with certificates.
Free tool
See every active ad any brand is running on Meta.
Article guide
The principles of persuasion from Robert Cialdini.
Article guide
Psychology principles behind good interfaces, explained with examples.
Article guide
A catalogue of dark patterns with real examples.