Cyber & AI Security · Social Engineering Research
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Task 1 of 2
Measure which honest message works better.
What to do
Run a small A/B test with real people (a poll, two post versions or two landing pages) comparing two persuasion styles. Measure clicks or responses and publish what you found.
You’ll make
Done looks like
A short report with both versions, results and what you learned.
Task 2 of 2
When to use each principle, ethically.
What to do
Build a persuasion playbook for a brand you choose: the 6 principles, how the brand can use each honestly, examples of copy, and lines it should never cross.
You’ll make
Done looks like
A playbook with principles, example copy and clear limits.
Learn before you build
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Article guide
The principles of persuasion from Robert Cialdini.
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Psychology principles behind good interfaces, explained with examples.
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A catalogue of dark patterns with real examples.