Cyber & AI Security · Security Awareness

Beginner track

Start here. Short, guided tasks that build the basics and give you your first piece of proof.

Beginner level3 tasksSelf-paced
  1. 01

    Task 1 of 3

    Brand awareness audit

    How well-known is a brand, and where?

    What to do

    Pick a small brand you like. Check how it shows up on Google, Instagram, LinkedIn, YouTube and review sites. Score its visibility on each channel and note the 3 biggest gaps.

    You’ll make

    ResearchSpreadsheet

    Done looks like

    A channel-by-channel visibility score and the 3 biggest gaps.

    Finished? Mark it to track your progress.
  2. 02

    Task 2 of 3

    5 brand story posts

    Short stories that make people remember a brand.

    What to do

    Write 5 short story-style posts (about 150 words each) for a brand you choose: a founder moment, a customer win, a behind-the-scenes look, a product origin and a mistake they learned from.

    You’ll make

    DocumentPublic post

    Done looks like

    5 ready-to-post stories in the brand's voice.

    Finished? Mark it to track your progress.
  3. 03

    Task 3 of 3

    Brand quiz for customers

    10 fun questions that teach people about a brand.

    What to do

    Create a 10-question quiz or poll series for a brand's social channels that teaches people about its products or values. Test it on 10 people and note which questions they enjoyed most.

    You’ll make

    DocumentResearch

    Done looks like

    A 10-question quiz with answers, tested on 10 people.

    Finished? Mark it to track your progress.