Investigations & Digital Trust · Fraud Intelligence
Go deeper. Real-world tasks that need more research, planning and a polished result.
Task 1 of 3
Chart a brand's online reputation.
What to do
Analyse 100 reviews and social mentions of a brand from the last 6 months. Chart trends by rating, topic and channel.
You’ll make
Done looks like
Charts of reputation trends with a short summary.
Task 2 of 3
Who wins on customer experience?
What to do
Compare reviews of 3 competing businesses and find where each one wins and loses with customers.
You’ll make
Done looks like
A comparison with clear strengths and weaknesses for each.
Task 3 of 3
A newsletter on what customers are saying.
What to do
Design a monthly 'what customers are saying' digest for a business, and publish the first two issues.
You’ll make
Done looks like
The first two published issues.
Learn before you build
Free course
Free marketing, content and sales courses with certificates.
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Free dashboards that connect to Sheets, Analytics and more.
Article guide
How businesses manage and reply to reviews.
Article guide
Advice on reviews and reputation.
Article guide
What counts as a fake review.