Investigations & Digital Trust · Digital Forensics
Go deeper. Real-world tasks that need more research, planning and a polished result.
Task 1 of 3
Where do visitors drop off?
What to do
Map the steps from landing on a site to buying or signing up (demo or real data). Find where most people drop off and suggest 3 fixes.
You’ll make
Done looks like
A funnel map with drop-off rates and 3 fixes.
Task 2 of 3
See what visitors click and ignore.
What to do
Install a free heatmap tool (Microsoft Clarity) on a site you own, collect a week of data, and write a findings summary.
You’ll make
Done looks like
A findings summary with heatmap screenshots.
Task 3 of 3
Rebuild what happened over a month.
What to do
Using demo or real data, build a timeline of a month's traffic with every campaign, post and change marked, and identify what caused the biggest jump.
You’ll make
Done looks like
A timeline with the cause of the biggest change identified.
Learn before you build
Free course
Free Google courses on Analytics, Ads and more, with certificates.
Free tool
Explore real analytics data for free.
Free tool
Free heatmaps and session recordings for any site.
Free tool
Make UTM links to track campaigns.
Free tool
Free dashboards that connect to Sheets, Analytics and more.