Investigations & Digital Trust · Digital Forensics
Start here. Short, guided tasks that build the basics and give you your first piece of proof.
Task 1 of 3
From click to report.
What to do
Write an explainer of how website analytics works: what is tracked, how cookies and tags work, and what consent is needed, with a simple diagram.
You’ll make
Done looks like
An explainer with a diagram.
Task 2 of 3
Explore a real analytics account.
What to do
Explore the Google Analytics demo account and find 5 useful insights (top pages, traffic sources, devices, drop-off points), documenting each.
You’ll make
Done looks like
5 documented insights with screenshots.
Task 3 of 3
Know which post brought visitors.
What to do
Create UTM-tagged links for 3 social posts and explain how they show which post brought visitors to a site.
You’ll make
Done looks like
3 tagged links and an explanation of the results.
Learn before you build
Free course
Free Google courses on Analytics, Ads and more, with certificates.
Free tool
Explore real analytics data for free.
Free tool
Free heatmaps and session recordings for any site.
Free tool
Make UTM links to track campaigns.
Free tool
Free dashboards that connect to Sheets, Analytics and more.