Ethics, Law & Governance · Tech Ethics Research
Start here. Short, guided tasks that build the basics and give you your first piece of proof.
Task 1 of 3
Unpack a brand controversy.
What to do
Pick a real brand that faced backlash for a misleading ad, insensitive post or data misuse. Write an 800-word case study: what happened, who was affected and what the brand should have done.
You’ll make
Done looks like
An 800-word case study with lessons.
Task 2 of 3
Rights, consequences and fairness.
What to do
Pick an AI feature a brand uses (personalised pricing, AI influencers or chatbots). Analyse it through rights, consequences and fairness, and show where the lenses agree and disagree.
You’ll make
Done looks like
An analysis using all three lenses.
Task 3 of 3
A decision aid for a brand's team.
What to do
Create a one-page checklist a brand's team can use before using AI for content, images or customer replies.
You’ll make
Done looks like
A one-page checklist ready to share with a team.
Learn before you build
Free course
A free university course with a certificate.
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A free course from the Center for Humane Technology.
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Thousands of real AI failures to study, cite and learn from.
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Free toolkits and case studies used by tech companies.
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The global standard adopted by 190+ countries.
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Free ethics modules designed for computer science classes.