Communication, Creativity & Learning · Content & Storytelling

Intermediate track

Go deeper. Real-world tasks that need more research, planning and a polished result.

Intermediate level3 tasksSelf-paced
  1. 01

    Task 1 of 3

    Customer case study

    A success story from start to result.

    What to do

    Interview a real customer of a business (or a friend's business) and write a case study: problem, solution, result and quote.

    You’ll make

    ResearchDocument

    Done looks like

    A case study with a real quote.

    Finished? Mark it to track your progress.
  2. 02

    Task 2 of 3

    Short video script

    A 60-second reel or ad.

    What to do

    Write and shoot (or storyboard) a 60-second video for a brand: hook, story and call to action.

    You’ll make

    VideoDocument

    Done looks like

    A script and a finished or storyboarded video.

    Finished? Mark it to track your progress.
  3. 03

    Task 3 of 3

    3-part blog series

    One theme with an SEO plan.

    What to do

    Write 3 connected blog posts for a brand around one theme, with a keyword plan.

    You’ll make

    DocumentPublic post

    Done looks like

    3 posts and a keyword plan.

    Finished? Mark it to track your progress.